GUCCI's Poetic Opulence by Frida Giannini

Giannini worked with flocked velvet in floral patterns reminiscent of William Morris, 

tapestry-inspired jacquards, printed silks, pajama-style pantsuits and smoking jackets, all 

emphasizing texture in a palette running from black to burgundy and deep bottle-green. 

She's always liked a jodphur-style pant and a flat boot - part of Gucci's equestrian heritage, 

too, of course - and when she threw a huge pekan fur military overcoat 

on one of those looks, it was amazing ...

GUCCI Fall/Winter 2012/13 by Frida Giannini

Frida Giannini found her inspiration in the Pre-Raphaelite period, recasting  

Edward Burne Jone's consumptive heroines as a modern girls with plum-stained lips, 

bleached eyebrows, with their hair drawn away from their pale faces and twisted into 

flowing tendrils. The clothes they wore evoked a darkly poetic opulence, at times nymphlike, 

but with the fragility counterbalanced by references to a briskly dandy-ish masculinity with a 

dash of swaggering World War I militaria. It made for an extensive and varied flow of 

sophisticated clothes, softer and richer in tone, in a show which also
encompassed the emerging ideas in fall's fashion narrative.

GUCCI Spring/Summer 2013 - Just Inspirations

Rome, a fantasy of yachts, nightclubs, and beaches that was often shot (on aristocratic 

models like Marisa Berenson and Veruschka) in the fashion photography of Richard Avedon 

and Gian Paolo Barbieri. Not for nothing, either, is Frida Giannini a Roman-born designer. 

She lives in the contemporary world, of course, but for spring she was referencing those 

photographers and filtering a long-lost memory of late-sixties and early-seventies couturelike  

principessa glamour into her collection. In Giannini’s front row sat a modern aristocrat, 

the equestrian show-jumper Charlotte Casiraghi, who Gucci kits out for her sport. 

She was wearing a tailored denim pantsuit.

All this background might suffice to explain where Giannini’s looks are rooted in a time 

when sporty-chic Italian women wore tailored crepe tunics over pants for day, and changed 

(for the endless parties in palazzi) into dramatic couture dresses extravagantly 

accessorized with ever-more opulent jewelry.

Photo Credits/Source: © VOGUE

Fall/Winter 2012/13 Photography by © Monica Feudi/FeudiGuaineri

Spring/Summer 2013 Photography by ©Yannis Vlamos/GoRunway

Instagram by © ANDREA JANKE @andreajankeofficial

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