Fur by PRADA Fall/Winter 2012/13

PRADA Fall/Winter 2012/13

This powerfully focused show opened with black pieces in the sort of thick, spongy
wools favored by the Paris haute couturiers in the early sixties as well as Persian lamb,
glistening with luxe rectangular jet lozenges on revers and weighting the pant hems. The
opening jacket had a bustle-pleat effect in back, and there were abstract tailcoat panels giving
interest to the back of the lean 7/8 coats, Miuccia’s own uniquely idiosyncratic take on
the Edwardian theme that has laced the collections.

PRADA FW 2012/13 Ad-Campaign

A virtual labyrinth of fantasy and reality is the set for Prada's autumn/winter 2012 campaign, 

photographed by Steven Meisel. Shifting camera angles and an endless depth of field create a 

playful illusion of perspective and proportion, recalling the setting for a videogame. 

Occupying the space on multiple levels characters in the foreground appear magnified, 

while others recede into the dsitance like virtual princesses poised for combat. 

The models' unified gaze creates a seductive focus.

Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce 

a chromatic architecture for fashion avatars. The effect of the campaign is a new take 

on beauty and a futuristic vision of fantasy and desire.

by ANDREA JANKE

Photo Credits/Source: © VOGUE

Photography by © Marcio Madeira/firstView